Peter Baker Associates is a Consumer Market Research Agency

Consumer Market Research Agency

Product testing, a speciality:-

Two main methods:

  • Central location tests, usually in halls. Consumers are recruited to come in for interview to test products that are presented in carefully controlled conditions. We are able to dilute, warm and wash products to prepare them for testing.
  • In home tests: where the respondents are recruited and interviewed at their homes for a period of product testing.

Fragrance testing: many of our product tests are sniff tests / fragrance tests which require particular attention to the careful control of odour of both the product and anything in its environment which could conflict with it.